Sitemaps
Sitemaps are an easy way for webmasters to inform search engines about
pages on their site that are available for crawling by the search engines.
In its simplest form, a Sitemap is an XML file (written in Extended Markup
Language) that lists URLs (when it was last updated, how often it usually
changes, and how important it is, relative to other URLs in the site) so
that search engines can more intelligently crawl the site.
Web crawlers usually discover pages from links within the site and from
other sites. Sitemaps supplement this data to allow crawlers that support
Sitemaps to pick up all URLs in the Sitemap and learn about those URLs using
the associated metadata. Using the Sitemap protocol does not guarantee that
Web pages are included in search engines, but provides hints for Web
crawlers to do a better job of crawling your site.
We construct the sitemap for your site and then submit it to the major search engines every 14-21 days.
Search Engine Optimization Assessment Packages
We can provide you with a thorough investigation of your Web site. The report includes details on several aspects of search engine optimization from keywords and meta content to how your site is performing within the major search engines. After we look at the situation we will give you a list of suggestions for improving your site. We can make the suggested changes for you as well, should you desire, or you may take our list to your current site manager for updating. Without knowing where your site stands currently you won't know what actions to take to improve your site's performance. Contact us to set up a site assessment today!
Analytics Reporting & Review
With the application of the free Google Analytics tool, we watch site use
on key levels such as visitors, content and traffic sources. We can provide
analytics reports for you monthly, quarterly, or annually. These detailed
reports provide a fact based assessment of your site's performance and are
imperative in planning site improvements or upgrades. Don't assume you know
how visitors use your site, know how they use it! Let us keep an eye on this
for you.
If you are not already using Google Analytics on your Web site, we are happy
to generate the code and and add it for for free. Contact us for details.
Search Engine Optimization
SEO starts with the foundation of your Web site. One of the most
important aspects of your site is how deeply it takes into account organic
search engine optimization. When we construct a site we start by adding all
the elements the search engines love. We add in relevant keywords on the
appropriate pages, use meta content to further bolster this good content,
check out the quality of your inbound links and even advise you on the best
domain name to register.
Organic SEO isn't magic, it's just a series of simple items you need to make
sure are handled on your site. We take care of that for you. Can we get your
site into the number one position on Google? We will certainly try, but we
would never promise that, and if another company says they can...watch out!
No one can promise this on organic SEO alone. What we can do is create the
strongest Web site possible for you. Our client's sites consistently rank
well. After all...we've only stayed in business since 1993 by keeping our
client's in business!!
Site Maintenance
From adding new images to changing rates on your site, we can handle it for you. Yes, we can even post to your blog and social media!
Powerful Tracking Software
If you are not currently using the power of Google Analytics you should
start today! This is a free service and once added to the code of your site,
allows you to watch site use including site traffic, user trends, visitor
sources and more. With Google Analytics you can slice and dice metrics in
countless ways, dissecting your site and looking at where it is succeeding
and where there's room for improvement.
If you do not have Google Analytics applied to your site, or if you are not
sure, please contact us. We will generate the code for you for free and even
apply it to your Web site if you like. Even if you do nothing with the
information, at least it will still be recorded and ready for you when you
have time for it. And when you are ready to redesign your Web site, it will
be an invaluable tool for your designer. If they have not heard of it, do
not hire them! Call us!